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An effective RSS feed will communicate a compelling theme that will result in increased traffic to your site. Implementing the simple suggestions described here will make your RSS and search engine optimisation work together for maximum benefits. The first step is to have your theme be strong so that it attracts readers. The most effective RSS feeds will have a balance between keywords and optimization to garner search results and readability to attract and keep human readers.

The main element that will attract a reader to your feed is the channel title. Write it to attract the visitor’s interest. It is important to have your feed be properly categorized by search engines. Search engines use the channel title in indexing and categorizing feeds. Including keywords in the channel title that communicate your site’s theme is an effective technique to capture attention from both readers and robots.

When writing the channel description strive to convey to the reader a summary of the content of the feed. The channel description is for human readers and should be designed to attract their attention. It’s fine to include keywords but they should never impede the message being communicate to the reader. Create the description so that it furthers the overall and general theme of your site.

Just like a well written newspaper headline will attract readers, the RSS feed item titles will help lure readers. Make sure to include keywords to get picked up by searches. Do not include any HTML in the titles and they should be no longer than 75 characters.

Grammar and spelling errors will chase potential visitors away. Take the time to carefully proofread your work. Your objective is to get readers to click through to your site. Therefore, make the items easy for humans to read. It is fine to have it optimized to a certain extent but not to the point where it is not friendly to human readers.

Create anchor text filled with keywords and keywords phrases to attract syndication or re posting of other publishers. Syndication is a very effective process for having a successful site. This is a great technique to increase ranking of your site.

Perform regular housecleaning by removing older items in your feed. If feeds become too bulky RSS readers will get bogged down and might not display at all. Consistent pruning of out of date items will keep your feed running smooth.

Use header tags, H1 or H2, to display RSS feed’s item titles. It will help optimize the page if you use keywords in the header tags. When using URLs in your feed, try to use keywords separated by hyphens.

If you use images in your feed size them at 88×31 and use a full URL to avoid broken links. Images add an attractive and sophisticated look to your feed. Images will add to your brand recognition.

Many RSS feed directories will display your site’s favorite icon. Use a favicon in the domain’s root directory to make your feed standout when they are listed in a RSS feed directory. It is well worth the time to optimize your feed to obtain its full potential as a marketing tool. These simple tips about RSS and search engine optimization will have positive results in increasing traffic to your site.

Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. HostGator coupons available at http://hostgatorcouponandreview.com/hostgator-coupon.html.