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Samsung has created its own operating system known as the Bada in an effort to stand out amongst all of those smartphones that use the Android OS. Bada is receiving its official launch via Samsung’s brand new phone, the Samsung S8500. Going by the popular name the Samsung Wave, this phone provides an experience not quite like any other.

Considered a mid-range phone, the Wave is comparable in price to other mid-range models, meaning that it won’t price itself out of too many customers’ budgets. Operating on the aforementioned Bada OS, it boasts a 1 GHz Hummingbird processor (another Samsung creation) with high performing connectivity. This impressive power is packed in a nice, slim frame, measuring only 108.9mm x 53.5mm x10.9mm. You won’t feel like you’re carrying around a brick either, since the Wave weighs only 118g.

One of the phone’s most impressive features is its Super Amoled screen. Problems with viewing items on the screen are eliminated by its substantial 3.3-inch size. Images look breathtaking on the screen’s 800 x 480 pixel resolution and an incredible 16 million colors. This alone makes web browsing a pleasurable experience because pages are displayed in comparable quality to high end computer monitors. Because the screen is the focal point of the phone, only three buttons appear on the front, allowing the Wave’s top quality the room it deserves.

Samsung’s TouchWiz overlay is still found on the Wave, making this style of touch screen convenient for users already familiar with Samsung’s operations. New users may have a learning curve while learning the new style, but it is a small curve. The touch screen is responsive, but not overly so, making it much easier to select the proper character than with some phones.

Smartphones must of course offer applications, and the Wave is no different. Though the app store’s supply is currently relatively small, there are thousands in the approval process. This is not unusual for an operating system that is new to the scene. More apps will become available as more Bada-powered models are released. Facebook and Twitter apps are available, so there is no need to worry about staying connected to your social networks while other apps are approved.

Enabling access to the Wave’s many features are two home screen modes. One features five home screens that can house numerous widgets. The other is more like a menu that offers three more screens with features such as Twitter, Facebook, email, and so on.

As an introduction and marketer of the new Bada OS, Samsung’s Wave is a success. Mid-priced and packed full of the essential features found on smartphones, it is sure to appeal to a wide range of customers. Overall, it accomplishes exactly what it sets out to do.

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