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The web is bursting at the seams with search engine optimization information and too much of it is completely untrue. Lawyers who try to do their own SEO are often unaware of which tasks should take precedence, which have some value, and which are a complete waste of effort.

Law firms that decide to retain search consultants have the advantage of not having to make their own strategy decisions, but more importantly, they don’t have to spend the time implementing the often time-consuming SEO tasks.

As with any professional dynamic, the relationship between a lawyer and its search engine consultant must be based on mutual trust. While the law firm needs to be fully aware of the tactics, progress, and results being made by their SEO consultant, they also need to trust that the SEO knows what is needed for them to succeed and isn’t doing anything that will hurt the firm’s website and/or reputation.

“A change will do you (and your website) good”. If you are unwilling to have changes made, then you simply can’t have your site optimized. While link building, social media, paid-search, etc, are all key components to getting position online, if you want your law firm’s site to perform for your targeted keyphrases, you have to be willing to make keyword and structural edits to the site itself. Change is good. Keep in mind that the goal here is not to just improve your search engine rankings, but help you increase your business. Too many law firms (and their SEOs) lose sight of this point.

The interweb is a malleable, constantly evolving, place. New sites are going up, old sites are coming down. New content is added to the net every second. Join that with the fact that search engine algorithms are in a constant state of modification and you’ve got a roller coaster of rankings.

A lot of law firm sites, especially older ones, are built by designers that don’t know much about search marketing. These sites “look pretty” but don’t do so hot in search results because of bad structure and missing components. In extreme cases, you might have to be willing to abandon a site altogether. Other times the site may be salvageable with several structural and architectural amendments. Not making these changes can cripple your web marketing. Don’t be afraid to make the big changes needed to take advantage the benefits web marketing can have for your firm.

Unfortunately, many black hat lawyer SEO professionals sell magic claiming to be able to get your firm to the top of the search engine rankings in a very short time. As a result, many lawyers want immediate results and don’t trust search consultants in general. They want to spend very little money and they have very high expectations.

From finding your website on the web to retaining your services or becoming a new business connection, we measure, test, and optimize the entire legal marketing process. We know you’re busy. Contribute as much or as little time to the attorney web marketing process as you like.